On the Effect of Perceived Security, Perceived Privacy, Perceived Enjoyment, Perceived Interactivity on Continual Usage Intention through Perceived Usefulness in Mobile Instant Messenger for business

Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to shop online

This paper explores the relationship between the three beliefs about online shopping ie. perceived usefulness, perceived ease of use and perceived enjoyment and intention to shop online. A sample of 150 respondents was selected using a purposive sampling method whereby the respondents have to be Internet users to be included in the survey. A structured, self-administered questionnaire was used ...

Perceived security in mobile

Knowledge Sharing Motivations, Perceived Enjoyment, and Anchoring Effects on Perceived Usefulness of Asynchronous Online Discussions

In this document we examine the effects of knowledge sharing motivations in terms of reputation and expected relationships, perceived enjoyment, and anchoring on perceived usefulness of asynchronous online discussions. Our main aim for conducting this study is to develop a deeper understanding of the dynamics of students’ interactions in online discussions. This study provides added insights to...

Exploring the Relationship between Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Attitude and Subscribers’ Intention towards Using 3g Mobile Services

This study aims to examine the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers’ intention towards using 3G mobile services. Cross sectional data were collected through a survey and analysed by means of factor analysis, correlation and regression analysis. Out of 150 questionnaires only 100 were usable. Findings show that Perceived ...

Understanding Perceived Enjoyment and Continuance Intention in Mobile Games

Objective of the Study Existing studies of consumer behaviours in mobile games have largely focused on pre-adoption phase while completely ignored the post-adoption behaviours. Additionally, while intrinsic factors such as perceived enjoyment is often reckoned as one of the most important factors affecting consumer behaviours in gaming context, little research has attempted to understand their ...